At FWC, we specialize in delivering comprehensive webpage design and branding solutions that empower businesses to establish a strong digital presence. When Bike Travel Adventures (BTA) Magazine approached us, they were looking for a company capable of handling their entire brand identity, editorial design, and website development. Our goal was to create an immersive experience that reflects the magazine’s adventurous spirit while ensuring seamless functionality across print, digital, and mobile platforms.
Project Scope
BTA Magazine is a bi-monthly print and digital publication dedicated to the world of adventure biking. The brief presented the need of a brand identity, high-quality editorial design, and an interactive digital experience to bring their content to life.
FWC took on the challenge by designing:
- A cohesive brand identity, including the logo, color scheme, typography, and brand guidelines.
- A modern editorial layout, emphasizing high-resolution images paired with premium content.
- A WordPress-based website with custom plugins that integrate with their mobile app.
- An e-commerce platform for selling single issues and yearly subscriptions.
- A mobile app with a digital library, allowing users to purchase and read issues on the go.
Branding & Editorial Design
The core concept for BTA’s brand identity was off-road motorcycle adventure. We incorporated dynamic shapes and strong use of typography into the logo and graphic elements to capture the rugged and thrilling nature of adventure biking.
For the editorial design, our focus was on high-resolution photography and structured layouts that enhance readability while maintaining an immersive visual experience. Each issue was carefully crafted to offer readers a seamless blend of storytelling and stunning imagery.
Website & E-Commerce Development
We developed a WordPress-based website tailored to BTA’s needs. Key features included:
- A fully responsive design, ensuring an optimal experience on all devices.
- A custom-built digital reader with interactive maps, allowing readers to explore biking routes.
- E-commerce functionality, enabling the sale of single issues and yearly subscriptions for both print and digital formats.
- Custom plugins that synchronize website content with BTA’s mobile app, ensuring real-time updates for app users.
Mobile App Integration
A significant part of the project was developing a custom library for BTA’s mobile app. The app allows users to:
- Purchase and read individual issues or subscribe for full access.
- Access news articles from the website, ensuring seamless content delivery across platforms.
- Explore interactive maps for adventure biking routes.
Impact & Results
With just two years in the market, BTA Magazine reached a distribution of 22,000, the website saw remarkable growth, going from 0 to 171,000 unique visitors and achieving over 734,000 page views in the last 12 month. The seamless webpage design and enhanced user experience contributed to increased engagement and improved reader retention.
FWC successfully transformed BTA Magazine’s digital presence by creating a cohesive brand identity, premium editorial design, and a fully integrated digital experience. By combining strategic webpage design, custom WordPress development, and mobile app integration, we delivered a complete solution that continues to drive growth and engagement.
Looking for a webpage design solution that aligns with your brand’s vision? Contact FWC today and let’s build something remarkable!
