The NAVIS Magazine Design Project

Project Overview

FWC developed NAVIS, a highly successful publication catered to the Luxury SuperYacht community from the ground up. Superyachts are defined as luxury vessels spanning more than 130 ft in length or more and have an extremely discerning audience.

This magazine is published on a bi-monthly basis on print, web, and mobile applications and it has grown to more than 60,000 monthly readers and more than 1 million impressions on its web and mobile platforms.

The magazine’s identity, layout, and advertising strategies as well as the content production on its different channels have all been executed by FWC Advertising’s team over more than a decade.

Topics covered include exclusive visits to 2 new SuperYachts on each issue and a diverse look into the types of products and services only the wealthiest and most discerning clientele can access.

Examples of topics include exquisite travel destinations, prohibitive air transportation options, exotic supercars, fine jewelry, coastal clothing, and technical yachting fashion.

Every 2 years NAVIS publishes a “crème de la crème” edition where luxury destinations, top yachts, and notable supercars of the corresponding period are highlighted.

The 10-year hardcover anniversary edition included 2 books with more than 250 pages with extended articles and lavish photography spreads.

NAVIS continues to gain readership every month and has established itself as one of the top publications in its hyper selective niche.